The Formula 1 AI Visibility Index
https://promptedbrand.com/index/the-formula-1-ai-visibility-index-2026

Questions: 30
Answers: 207
AI engines: 7 (ChatGPT, Perplexity, Gemini, AI Overviews, Claude, DeepSeek, Meta AI)
Brands: 11

Top 5 by AI visibility score (0-100):
1. McLaren: 62.8
2. Ferrari: 62.5
3. Mercedes: 49.8
4. Red Bull Racing: 43.7
5. Williams: 26.5

Key findings

The Formula 1 AI Visibility Index 2026: McLaren edges Ferrari
- McLaren scores 62.8 and Ferrari 62.5; both are mentioned in 83.6% of answers.
- Mercedes (49.8) and Red Bull Racing (43.7) follow; Williams (26.5) is the top-placed smaller team.
- Ferrari is the favourite of Perplexity, Gemini, Claude and DeepSeek; McLaren leads for ChatGPT, AI Overviews and Meta AI.
- McLaren has the highest sentiment among the top teams (90), while Alpine has the lowest (55).
- formula1.com is cited in 35.3% of answers, ahead of Reddit (13.5%), Wikipedia (12.6%) and YouTube (12.6%).
Method: 30 questions, 7 AI engines (ChatGPT, Perplexity, Gemini, AI Overviews, Claude, DeepSeek, Meta AI), 207 answers analysed, worldwide market, 1 run per question.

Source: Prompted AI Visibility Index 2026, https://promptedbrand.com/index/the-formula-1-ai-visibility-index-2026
